Logo
In 1900, when the club was founded, the emblem of Ajax was just a 
picture of an Ajax player. In 1928, the club logo was introduced with 
the head of the Greek hero Ajax. The logo was once again changed in 1990 into an 
abstract version of the previous one. The new logo still sports the 
portrait of Ajax, but drawn with just 11 lines, symbolizing the 11 
players of a football team
Colour
Ajax originally played in an all black uniform with a red sash tied 
around the players' waists, but that uniform was soon replaced by a 
red/white striped shirt and black shorts. Red, black and white are the 
three colours of the flag of Amsterdam. However, when, under manager Jack
 Kirwan, the club got promoted to the top flight of Dutch football 
for the first time in 1911 (then the Eerste Klasse or 'First 
Class', later named the Eredivisie),
 Ajax were forced to change their colours because Sparta Rotterdam already had exactly the same outfit. 
Special kits for away fixtures did not exist at the time and according 
to football association regulations the newcomers had to change their 
colours if two teams in the same league had identical uniforms. Ajax 
opted for white shorts and white shirt with a broad, vertical red stripe
 over chest and back, which still is Ajax's outfit.
Ajax's shirts have been sponsored by TDK, and by ABN AMRO
 from 1991 to 2008. AEGON has replaced ABN AMRO as the
 new head sponsor for a period of at least seven years.
 On 1 April 2007, Ajax wore a different sponsor for the match against Heracles Almelo: Florius. Florius is a banking 
program just launched by ABN AMRO who wanted it to be the shirt sponsor for
 one match. The shirts have been manufactured by Umbro 
(1989–2000) and Adidas since 2000 (until at least 2010).
sumber : http://en.wikipedia.org/
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